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US Muslims: A New Consumer Niche

NEW BRUNSWICK, N.J. – In the ballroom of an upscale hotel a short train ride from New York, advertisers, food industry executives and market researchers mingled — the men in dark suits, the women in headscarves and Western dress. Chocolates made according to Islamic dietary laws were placed at each table.

The setting was the American Muslim Consumer Conference, which aimed to promote Muslims as a new market segment for U.S. companies. While corporations have long catered to Muslim communities in Europe, businesses have only tentatively started to follow suit in the U.S. — and they are doing so at a time of intensified anti-Muslim feeling that companies worry could hurt them, too. American Muslims seeking more acknowledgment in the marketplace argue that businesses have more to gain than lose by reaching out to the community.

“We are not saying, `Support us,'” said Faisal Masood, a graduate of the University of Illinois, Chicago, and management consultant. “But we want them to understand what our values are.”

There are signs the industry is stirring: Masood, a Wall Street executive who organized the gathering, had attracted only 200 or so attendees when he started the event last year. This year, he had to close registration at 400 to keep from going over capacity.

The worldwide market for Islamically permitted goods, called halal, has grown to more than half a billion dollars annually. Ritually slaughtered meat is a mainstay, but the halal industry is much broader, including foods and seasoning that omit alcohol, pork products and other forbidden ingredients, along with cosmetics, finance and clothing.

By RACHEL ZOLL, AP Religion Writer Rachel Zoll, Ap Religion Writer Mon Dec 27, 2:02 am ET
Read entire article at: http://news.yahoo.com/s/ap/20101227/ap_on_bi_ge/us_the_muslim_consumer


2 thoughts on “US Muslims: A New Consumer Niche

  1. This is fascinating- I remember reading a New York Times article a few years back about how the mortgage industry (and this was pre-recession obviously) was developing loan products suitable for Muslim adherents given that in some sects the charging of interest was forbidden- here’s the link:
    There is definitely a growing market for attending to the needs of this growing population…

    Posted by Idara | December 28, 2010, 6:55 pm
  2. Very interesting article, Idara. I am intrigued by the creation of these “loans” – and whether or not they are just mortgages with another name? But, if the religious commmunity deems that they are in line with the teachings in the Qu’ran, then who am I to challenge that?

    Posted by emb | December 28, 2010, 7:01 pm

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